Our Ethos

Perhaps it’s in the name (as well as the blood), but since I was tiny I have lived and breathed farming. It’s my absolute passion.

I was born and raised on a small family farm in Long Bredy, Dorset, loving the animals we worked with and cared for. This led me to study animal welfare and behaviour when my own children were very young. Once qualified (and six children later) I set up an animal welfare charity before returning to farming. I have worked with a wide variety of farmers on different types of farms, alongside building my own flock of 80 sheep.

I am delighted to be applying my lifetime’s knowledge to my work at Louma. I see it as a brilliant opportunity to help reconnect people with the food they eat. I believe that our farm here at Louma showcases how farms can produce high quality meat and dairy, while ensuring the highest welfare standards and caring for the rich soil beneath our feet.

I grew up in Dorset, surrounded by nature, but it wasn’t until later in life that I truly discovered my passion for working with the land. After a career in hospitality, I retrained and found a love for growing food and the hands-on, seasonal rhythm of the work. I spent time working on a small organic market garden and tending my own land, gaining practical experience and a strong appreciation for sustainable growing practices. Now at Louma, I work alongside a wonderful team to care for the whole, diverse site — bringing attention and care to everything from productive beds to perennial plantings.

My family and I moved to Dorset from York, where I managed one of the UK’s most northerly vineyards, Dunesforde. I originally started my viticulture career as a hobby, to help with my mental health, but knew instantly that this was the path for me.

After a couple of years of working in a traditional viticulture system, I found Regenerative Farming, and the practices that showed me a much more beneficial way to grow and tend to the vines and the surrounding landscape, which I, along with my brilliant team, have been applying to our Vineyard at Louma since 2021. In my spare time I balance being a dad with keeping physically, mentally and spiritually fit.

I grew up in a low impact self-sufficient community which gave me a passion for living close to nature and an attitude of repair before recycle. Being home educated until the age of ten helped me develop the skills to make this happen. After full time education I went on to study Engineering for several years. During this time, I discovered a love and understanding for all things mechanical and went on to work in the automotive trade. I’ve always worked in the local area learning practical skills such as timber framing, forestry and joined the Louma family in 2021. Using these skills, I care for the overall maintenance of the Louma site.